Attainable Housing by Design: How Ori Is Making Less Space Do More
Rethinking Space: How Smarter Design Can Unlock Attainable Housing
What if smarter design made housing more attainable—without sacrificing livability or returns? In episode 2 of Create the Village, Jordan Jones, Principal of Integral Carolinas, sits down with Hasier Larrea, CEO of Ori, to explore how rethinking square footage can transform urban living.
Ori’s adaptable, tech-enabled furniture systems — from rising beds to flexible closets and moving walls — shrink unit footprints by 30–50% while multiplying functionality. The result? Lower rents for residents, higher returns for developers, and a smaller environmental footprint.
From Fort Worth to Oakland, this model is already reshaping what’s possible in attainable housing. Integral CEO Egbert Perry closes the conversation with a powerful reminder: innovation doesn’t need to wait on policy. The private sector has the tools to design its way to better housing today.